PVD coating and traditional electroplating both deliver a gold look, but they differ sharply in durability and cost. PVD (Physical Vapor Deposition) bonds gold-colored ions to the surface in a vacuum, creating a far harder layer.
Durability and Wear
Traditional gold plating wears through with friction and chemicals, exposing the base metal. PVD resists scratches, sweat, and tarnish far longer, which is why it dominates modern stainless steel lines.
Cost Considerations
PVD has higher setup cost but lower return rate and longer product life, improving margin over time. For everyday-wear collections, the durability usually justifies the investment.