PVD “gold” jewelry is not solid gold, but the gold color comes from a real gold-alloy target vaporized onto the surface. The base is typically 316L stainless steel, with a microscopic gold-colored layer bonded on top.
How Much Gold Is Actually There?
The gold content is extremely small—measured in nanometers, not grams. You get the appearance and durability of gold styling without the material cost of a solid gold piece.
Value and Positioning
Brands position PVD gold as an affordable, durable alternative to vermeil or solid gold. It is the right choice for everyday fashion jewelry where longevity matters more than precious-metal weight.